Over the last few months, 275 members of the North American Fishing Club have been conducting a field test on Battery Equaliser. The field testing has concluded and a product description as well as the member test rating (8.3) has been posted to their web site under “Tests & Reviews”. It received a rating of 8.3, which is actually pretty good as it is hard to get a rating of 9 or better and allows the product to be considered “member tested and recommended”.  
 
They will also publish this information in the next issue of North American Fishing Magazine (file attached). We will also gain exposure on the product through web site promotions and e-newsletter promotions they send to their members. On their web site they will also include a direct link to Minn Kota’s site. We will also look to use the seal of approval wherever we can in the marketing of the product.
 
http://fishingclub.com/Reviews/Review.aspx?id=135222
 
This has been a great program and I know the exposure through NAFC will help drive visibility and sales of the product.
 
Dan Bennett
Product Manager
Johnson Outdoors, Inc. - Marine Electronics Group